Graphic Design
Art Direction
Developing a distinctive illustration language for a new restaurant, translating its atmosphere and character into a playful and expressive visual system. From initial concepts to final compositions, each illustration adds personality to the experience.
Exploring visual language, composition and graphic expression to turn ideas into distinctive illustrations. From initial sketches to refined compositions, each iteration builds a visual system with its own character.
(Research)
Exploring brand intention through clarity and direction. Fuel uncovers visual patterns and defines a structured base that guides each creative movement.
(Experiment)
Playing with shape, colour, texture and composition to find unexpected ways of communicating an idea. A process of exploration where rules are made, broken and occasionally rediscovered.
(Results)
Exploration
Ideas everywhere
Outcom
A language of its own.
